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Skills

  • Copywriting & Editing

  • Newsletter/Email Marketing 

  • Social Media Management 

  • Adobe Creative Suite

  • Wordpress​

  • Google Suite

  • Marketing Campaign Creation

  • Trend Research

  • Photo/Video Content

  • Art/Creative Direction

Education

Saint Michael’s College--Colchester, VT
B.A. Media Studies, Journalism & Digital Arts
2012 - 2016

Work Experience

Penguin Random House (Audiobook Division) -- New York, NY

Creative Marketing Assistant, March 2018-October 2020

Creative Marketing Associate, October 2020- December 2022

Associate Creative Marketing Manager, January 2023-Present

  • PRH Audio Marketing Liaison for out-of-house audiobook titles from 30+ publishers including Patagonia, W.W. Norton, Tin House, and more; responsibilities include creating paid and non-paid marketing campaigns, collaborating with other publishers, communicating with authors, pitching titles for multi-title campaigns, and presenting plans to ad promo team.
     

  • Manage all aspects of running the Penguin Random House Audio blog, including conceptualizing posts, creating and adhering to a monthly blog schedule, writing evergreen audiobook related content, art directing, and copyediting.
     

  • Alongside the social media team, develop multiple new blog and video series in response to consumer insights and analytics.
     

  • Create and deploy consumer-facing newsletters to the Penguin Random House audio mailing list, averaging 51,000 subscribers, weekly.
     

  • Coordinate a team of Audio Liaisons contacts to create cohesive marketing campaigns for Penguin Publishing Group titles; responsibilities include scheduling seasonal meetings, requesting and routing creative, and communicating with hardcover imprint counterparts.
     

  • Keep the Penguin Random House Audio website up-to-date.

UConn School of Law -- Hartford, CT

Communications Assistant, January 2017-March 2018

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  • Built and maintained social channels for law school, and used analytics to track engagement.
     

  • Wrote and produced multimedia series to promote different aspects of student life.
     

  • Utilized skills in Adobe Suite to create visuals for a variety of media that adhered to University branding including invitations, flyers, video, and digital marketing.

  • LinkedIn
  • Twitter
  • Instagram
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