Skills
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Copywriting & Editing
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Newsletter/Email Marketing
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Social Media Management
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Adobe Creative Suite
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Wordpress​
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Google Suite
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Marketing Campaign Creation
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Trend Research
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Photo/Video Content
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Art/Creative Direction
Education
Saint Michael’s College--Colchester, VT
B.A. Media Studies, Journalism & Digital Arts
2012 - 2016
Work Experience
Penguin Random House (Audiobook Division) -- New York, NY
Creative Marketing Assistant, March 2018-October 2020
Creative Marketing Associate, October 2020- December 2022
Associate Creative Marketing Manager, January 2023-Present
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PRH Audio Marketing Liaison for out-of-house audiobook titles from 30+ publishers including Patagonia, W.W. Norton, Tin House, and more; responsibilities include creating paid and non-paid marketing campaigns, collaborating with other publishers, communicating with authors, pitching titles for multi-title campaigns, and presenting plans to ad promo team.
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Manage all aspects of running the Penguin Random House Audio blog, including conceptualizing posts, creating and adhering to a monthly blog schedule, writing evergreen audiobook related content, art directing, and copyediting.
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Alongside the social media team, develop multiple new blog and video series in response to consumer insights and analytics.
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Create and deploy consumer-facing newsletters to the Penguin Random House audio mailing list, averaging 51,000 subscribers, weekly.
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Coordinate a team of Audio Liaisons contacts to create cohesive marketing campaigns for Penguin Publishing Group titles; responsibilities include scheduling seasonal meetings, requesting and routing creative, and communicating with hardcover imprint counterparts.
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Keep the Penguin Random House Audio website up-to-date.
UConn School of Law -- Hartford, CT
Communications Assistant, January 2017-March 2018
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Built and maintained social channels for law school, and used analytics to track engagement.
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Wrote and produced multimedia series to promote different aspects of student life.
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Utilized skills in Adobe Suite to create visuals for a variety of media that adhered to University branding including invitations, flyers, video, and digital marketing.